Producer and DJ Ash Roy’s style ranges from minimal techno to deep, lower-bpm house. Formed in 2013, Ash’s own imprint, Soupherb Records, has been releasing a consistent flow of forward-thinking tracks all which consistently top the Beatport minimal & techno charts and have garnered support from fellow world-class DJ’s. Dividing his time between India & Europe, Ash Roy plays regularly in Germany, including a long-standing annual set at Fusion Festival, repeat bookings at Suicide Circus, Tresor, Wilden Renate, Urban Spree, Sisyphos etc. Recent highlights include a killer set at Burning Man and an ADE showcase in ’14, and a hugely successful Soupherb Label showcase at Urban Spree in Berlin in August ’15, complete with an impromptu set from Ambivalent, to a heaving, appreciative, dancing till dawn crowd.
Labels: Soupherb Records, Trapez Ltd, Monique Musique, Tulipa Recordings, Creepy Finger Records, Patent Skillz, Sensum Digital, No Sound Music, Monocline Records, Qilla Records, Buena Onda